Vanda de Jesus is the Executive Director of Portugal Digital. She started her career in business consulting and worked in several entities, from the public sector to start-ups, where she assumed roles in marketing, sales and digital transformation. She is a member of the Strategic Council of COTEC, of the Advisory Board of APDC and DNS.pt, and she is also in the Editorial Committee of Human Resources Magazine. Her academic background is in business from ISCTE and she also has a post-graduation in E-Business from ISEG/IDEFE.
In 20 years of professional experience she was a Project Director at UMIC - Agency for the Knowledge Society, a Director for the largest Exhibitions Center in Portugal and the Executive Director of APDC - Portuguese Association for the Development of Communications, coordinating several digital transformation initiatives. Her career is also marked with the role of Chief Business Development Officer in the start-up sector, at Viatecla. She was part of the executive board of MUDA’s movement – a project to promote the digital inclusion in society. Finally, she was the Marketing and PR Director of Microsoft Portugal, where she was responsible for the Building the Future initiative.